jad silisty © 2022

HB GAME CHANGER

CAMPAIGN


Sesame based sweet spread and savory condiments = better for you products. 
They don’t include nasty ingredients, like chocolate spreads, lotus, ketchup or mayo...


PLATFORM IDEA

YUMINESS WITHOUT GUILT



THE GOOD AND THE BAD

Universal Concept:

There are always 2 sides, it is always and dancing battle between the positive and the negative.
The Yin Yang. They have the same anatomy but each serving a different pourpuse, each on a the opposite side of the other, dancing along.



Temptation Without Guilt
Sesame based Spreads and Condiments offer temptation and pleasure with no negative cost on Health and Nutrition. On the Opposite it’s better for you.


So it is like having the same anatomy of the guilters but on the contraty, a positive temptation.



PSYCHOLOGY OF APPRECIATION
YOU CANNOT APPRICIATE AND FANTIZISE ABOUT HEAVEN WITHOUT A BRIEF OVERLOOK AT HELL.

THE COMPARISON IS CRUCIAL TO BE ABLE TO PICK A SIDE.

IN OUR CAMPAIGN CASE. WE MUST SHOW THIS “BINÔME” ASPECT, THE EXTREME OPPOSITES SO THAT OUR AUDIENCE EMBRACES THE WHITE PART OF THE YIN YANG.



Launch Kv

Crafted using references//Kv not final, TBD using 3D modeling and animation. One of many submitted rounds