Orya
Branding
Orya is an athleisure wear brand for female cycling that bridges the gap between performance and leisure cycling and invites women to find a space in the cycling world.
The cycling industry is male dominated and can thus be intimidating for women. By creating feminine, technical, flattering, and comfortable clothing, Orya will empower women to find their space and confidently cycle leisurely without feeling the pressure to wear the “Harder/Better/Faster/Stronger” masculine outfits.
Orya will also use recycled eco friendly materials sourced in europe.
Orya strives to eliminate the conflicting identity of a female cyclist and to create a community for women inside the cycling world.
Orya’s dedication to all the benefits that come from cycling will be reflected through its use of eco-friendly materials.
